Jonathan Oxer
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>> Book price?
Sun, Apr 3rd 6:39pm 2005: Web Development
I'm absolutely convinced that the high sticker price of $69.95 on How To Build A Website And Stay Sane is really slowing down sales. It's been downloaded as a PDF over 2000 times which is pretty impressive (reading an entire book as a PDF would have to be a painful experience for most people!) and I've had fantastic feedback, but there haven't been many hard copy sales yet.
There's one library supply company in particular, James Bennett, that just keeps ordering more copies. That's way cool, but it's hardly selling in enough quantity to let me upgrade my transportation from bipedal locomotion to an RX-8. Or even a skateboard, for that matter.
What to do? Sell it cheaper? I dunno. Personally I think it needs to be selling at $39.95 retail to be hitting its market, but I don't know how practical that is. Retailers and distributors want about a 40% cut off retail so that leaves pretty much nothing for little old me between production costs and the wholesale price. Wholesalers are currently getting it at $44 inc GST, so if the retail went to $39.95 the wholesale price would go to about $23. Which would kinda suck. I think I'd get somewhere in the vicinity of 3 cents / copy then.
I'm absolutely convinced that the high sticker price of $69.95 on How To Build A Website And Stay Sane is really slowing down sales. It's been downloaded as a PDF over 2000 times which is pretty impressive (reading an entire book as a PDF would have to be a painful experience for most people!) and I've had fantastic feedback, but there haven't been many hard copy sales yet.
There's one library supply company in particular, James Bennett, that just keeps ordering more copies. That's way cool, but it's hardly selling in enough quantity to let me upgrade my transportation from bipedal locomotion to an RX-8. Or even a skateboard, for that matter.
What to do? Sell it cheaper? I dunno. Personally I think it needs to be selling at $39.95 retail to be hitting its market, but I don't know how practical that is. Retailers and distributors want about a 40% cut off retail so that leaves pretty much nothing for little old me between production costs and the wholesale price. Wholesalers are currently getting it at $44 inc GST, so if the retail went to $39.95 the wholesale price would go to about $23. Which would kinda suck. I think I'd get somewhere in the vicinity of 3 cents / copy then.
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