Jonathan Oxer
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Blog > Media insanity
>> Media insanity
Tue, Mar 4th 4:20pm 2008: Tech Toys
Asher warned me that the story he was writing for SMH would make my phone ring off the hook. I laughed about that a bit because I did the RFID implant almost 2 years ago, and nobody seemed to care at the time. Since then I've talked about it at conferences all over the world and tech geeks seem to think it's interesting, but nobody else cared.
Then the SMH story came out and at 6am today my phone started ringing. And ringing. And ringing. So far today I've had 3 film crews through my house (embarrassing, in its current state!), done 6 radio interviews, and 5 more are scheduled. The story will be all over the place tonight and then tomorrow it'll be on Sunrise, with a live cross from the studio to my house so I can demo some of the hardware hacks I've done.
I had to rope in one of the guys from work to be my PA for the day just to give me a chance to talk to people one at a time. It's crazy!
I'm very curious to see what spin the various outlets put on the story. Previous experience has been that you never know what you'll get when you deal with the media. You can do an interview that you think goes very well on a certain message, and then when it comes out the final story includes nothing but a couple of off-the-cuff remarks that seemed irrelevant at the time and takes the topic in a whole different direction.
I'm almost too scared to turn on the TV tonight.
Asher warned me that the story he was writing for SMH would make my phone ring off the hook. I laughed about that a bit because I did the RFID implant almost 2 years ago, and nobody seemed to care at the time. Since then I've talked about it at conferences all over the world and tech geeks seem to think it's interesting, but nobody else cared.
Then the SMH story came out and at 6am today my phone started ringing. And ringing. And ringing. So far today I've had 3 film crews through my house (embarrassing, in its current state!), done 6 radio interviews, and 5 more are scheduled. The story will be all over the place tonight and then tomorrow it'll be on Sunrise, with a live cross from the studio to my house so I can demo some of the hardware hacks I've done.
I had to rope in one of the guys from work to be my PA for the day just to give me a chance to talk to people one at a time. It's crazy!
I'm very curious to see what spin the various outlets put on the story. Previous experience has been that you never know what you'll get when you deal with the media. You can do an interview that you think goes very well on a certain message, and then when it comes out the final story includes nothing but a couple of off-the-cuff remarks that seemed irrelevant at the time and takes the topic in a whole different direction.
I'm almost too scared to turn on the TV tonight.
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